Our products were inspired by providing a cosmetic that subscribes to sustainablility and self-care. We believe you shouldn't have to choose one or the other.

While our core values revolve around providing a holistic, self-care experience, we actively pursue focusing on how it will impact both our customers as well as the environment at large.

More Than Lips started with 3 things:

1. An idea backed by a burning passion

Founder Jessica Longarini knew she wanted to combine her passion of self-care, animals and enviornmental sustainablity to create a product that satisfied all of these needs.

2. A lack of suitable options in the market

Most cosmetics for purchase today contain a variety of chemicals, animal by-products and testing, and/or are packaged in plastic.

3. A circle of family and friends full of trust, support and love

Every business owner will tell you, no good business starts or succeeds without the support of the ones around you.


"I started my business back in 2019 making homemade lip balm in my parents basement with an idea and a dream of providing lip care that was good for the user and for the planet. I knew I wanted to curate a brand that focused on being sustainable while delivering a holistic experience of self-care to the consumer. Inspired by that very purpose, MTL has come a long way from simply being a vegan and an eco-friendly lip product. I believe it is an absolute necessity in every bag, inside every car, and on top of every bedside table, desk, and vanity!

I always tell people that MTL is not just a lip balm, it’s a small reminder of self-care and an expression of self-love that you can take with you whereever you go."


We believe a business is nothing without its people. MTL is a family run, small (proudly) Canadian business. These are what our off paper team members look like. Friends and family!

Among all the people, our constant ‘team members’ have been all of YOU who have shown your support and love to us. But, we do plan to hire a few new faces this year. Stay tuned on our socials to get hiring updates.


Over the last three years, we have consistently worked towards one of our main goals; building a brand that is accessible to all. As a small business, it’s a feather in the hat that we get to display our product at some of the best retail chains across Canada.

Hand-poured with love...

MTL's brand values and principles traverse far beyond the product. Every product that goes out of our warehouse is hand-poured with love, has undergone extensive quality checks, and is locally manufactured in my home country and city, Toronto, Canada.  

Every lip care product that is shipped has everything to do with each step involved in making that product, how it reaches you and how you can ultimately discard it once it's over.

Founded in 2019, MTL's foundation was built on selling homemade lip balms on Etsy. That is perhaps a core reason why the brand consistently aims to be on its mission to be environment-friendly. As a small business, it's our strong belief that even though we started merely as an idea to fulfill a need for vegan, eco-friendly lip balm, today, MTL has evolved into something so much more, something more holistic and honest.

More Than Lips is dedicated to changing the way consumers think about self-care. We truly believe consumers should not have to decide between a product that is good for us or good for the planet and MTL ensures that we satisfy both of those important factors.